At Sugarock we create a gift that celebrates love, growth and success. We respect our earth by using recycled metals and lab created diamonds. Our factories are held to the highest standards in all regards which includes our employees, our products and our environment. We give back to our community through a cancer hospital in JAIPUR India that we control and operate, providing life-saving and affordable care with a human touch to those in desperate need.

Creating our handcrafted fine jewelry is as precious as life’s special moments. Our founders have been manufacturing mined diamonds and jewelry for more than 100 years and have manufactured over 500,000 spectacular pieces of jewelry with those mined diamonds. The creation of lab created diamonds has given Sugarock the ability to offer more consumers our expertise and manufacturing of classic diamond jewelry at affordable prices. We are excited that more women and men can have the opportunity to own a special piece of jewelry that will fill their hearts with joy and deliver that perfect smile to their faces.

Why, you ask? Lab created diamonds have the exact same chemical composition and physical properties of a mined diamond and cost 40-60% less. Which means your diamond can be cut to the most perfect proportions giving you the most brilliance, and Sugarock can use the whitest of these diamonds – called colorless – in each of our handcrafted pieces of jewelry. Your lab created diamond is the prettiest diamond in the world because it’s the whitest and most brilliant. When you have these diamonds in our world class jewelry, you now have the perfect piece for any moment of your life, particularly the special ones.

Diamonds have one job and that is to reflect white light – called brilliance – back to your eye. Lab created diamonds are not rare which is why they are more affordable than mined diamonds. This also allows for you to own the most brilliant and the whitest. Our artisans are able to cut these diamonds to the perfect proportions giving you the prettiest diamond.

Diamonds need jewelry to enhance their beauty. At Sugarock we are committed to handcrafting the finest jewelry to showcase your diamond. How it feels, how it looks and how it works is our top priority. When you own a piece of Sugarock jewelry we guarantee you have the finest handcrafted piece of jewelry using lab created diamonds.